Shivani Matlapudi

Product designer

Shivani Matlapudi

Product designer

I work independently with early stage start ups as a founding designer. I design software and craft experiences, think deeply about the user interface, how it looks, feels and behaves.


I like art, technology and crazy ambitious ideas. Previously at CRED & frog.

I work independently with early stage start ups as a founding designer. I design software and craft experiences, think deeply about the user interface, how it looks, feels and behaves.


I like art, technology and crazy ambitious ideas. Previously at CRED & frog.

I work independently with early stage start ups as a founding designer. I design software and craft experiences, think deeply about the user interface, how it looks, feels and behaves.


I like art, technology and crazy ambitious ideas. Previously at CRED & frog.

work

maybe tetris was trying to teach us that if we fit in, we disappear. It explains a lot about our relationship with conformity and misfits in the world.



essays

maybe tetris was trying to teach us that if we fit in, we disappear. It explains a lot about our relationship with conformity and misfits in the world.



experiments

I believe

I care about making technology feel humane, thoughtful and emotionally intelligent, because that is what people remember and return to. In an era where everything is possible to build, what really sets great products apart is taste and storytelling. Taste for me comes from the mix of lived experiences, design sensibility, culture and the people I learn from and the worlds I move through.

Experience

Independent Designer / Aug 2025 - Present
Working with early stage teams as a founding designer. Designing AI image generation tools, design system, and visual design for Onton - an AI search engine for e-commerce.

CRED / Aug 2023 - Aug 2025 / Full time

Crafting user-centric fintech experiences, specialising in credit card management, UPI payments  and innovative product development (0-1). Shipping features across lines of businesses to solve for growth and retention.

frog / Jan - Jun 2023 / Internship

Generative research & experience design for application of wearable technology to assist children with ADHD self-regulate. Designed an enterprise product to optimize resource utilization and allocation for improved efficiency within the organization.

Features, talks & more

Featured in Creative Gaga magazine

Speaker at After office hours event

Speaker at Designare's event

Spoke at Cashfree Payments

Judge for Lollypop Designathon

Judge for Swift Bangalore hackathon

Podcast with Fin One by Angel One

Podcast with The Lemon lessons

Guest lecturer at NMIMS

Beyond design, you’ll find me running at sunrise, sketching, and geeking out over board games. I also love cooking, almost as much as I love eating. Here is my resume. If you’re a founder seeking a design wizard or someone with exciting opportunities to build something great together, let’s talk shivanimatlapudi.work@gmail.com

Get in touch

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Copyright©shivani2025 ツ

Get in touch

Email

Twitter

LinkedIn

Copyright©shivani2025 ツ