# Shivani Matlapudi

> Founding designer building AI native tools, agentic experiences and shipping fun interactions

I work independently with early-stage startups, building AI-native products, agentic experiences and ship thoughtful interactions.

I've worked with teams like Pocket (YC W26), Riffle, LCA, Onton, and previously spent time at CRED and frog.

I like art, technology and crazy ambitious ideas. You can reach out to me on Twitter or write to me at shivanimatlapudi.work@gmail.com

## Links
- Website: https://shivanimatlapudi.com
- X (Twitter): https://x.com/shivanimatla
- LinkedIn: https://www.linkedin.com/in/shivanimatlapudi/
- Email: shivanimatlapudi.work@gmail.com

## Selected work
- [Making Music Shareable](https://shivanimatlapudi.com/work/making-music-shareable) — Riffle, 2026: Riffle was gearing up for launch, and I focused on designing the experience around sharing what you create. The goal was to make sharing music feel native to how people already share online and with each other, introducing both a social and functional layer that could drive engagement, discovery, and organic growth.
- [Reimagine credit cards](https://shivanimatlapudi.com/work/reimaged-credit-card-management) — CRED, 2025: Built a comprehensive credit card management experience, transforming one of CRED's longest-standing and most used products and expanded features for millions of users.
- [Smart statements](https://shivanimatlapudi.com/work/smart-statements) — CRED, 2025: Built CRED Smart Statements and Recent Spends to summarise transactions, enabling users to track spending while enhancing product engagement and user sessioning.
- [UPI transactions and Payment success ](https://shivanimatlapudi.com/work/upi-transactions-and-payment-success) — CRED, 2025: Designed and launched features to make UPI payments on CRED smoother, driving growth and retention for India’s 5th largest UPI payments app.
- [Immersive storytelling with AR](https://shivanimatlapudi.com/work/immersive-storytelling-with-ar) — Personal, 2025: The Rise is an interactive children's book that blends two parallel stories communicated by a conventional storybook and an AR-enabled audiovisual narrative. It is a fictional story about the evolution of playing cards.

## Writing
- [AI feels like the early internet](https://shivanimatlapudi.com/writing/ai-feels-like-the-early-internet) — Jan 07, 2026
- [Why technology should feel humane](https://shivanimatlapudi.com/writing/why-technology-should-feel-humane) — Jul 29, 2025
- [What tetris was trying to teach us](https://shivanimatlapudi.com/writing/what-tetris-was-trying-to-teach-us) — April 18, 2025